Art Direction
Claud & AI
Brand to Backend
AWS Partner
Wild ideas.
Precision craft.
A creative technology studio in the UK and Italy.
A creative technology studio in the UK and Italy. We take ideas from wild to live.
Brand to backend ✷ AWS Partner ✷ Cloud & AI ✷ Design & art direction ✷ London & Modena ✷
Brand to backend ✷ AWS Partner ✷ Cloud & AI ✷ Design & art direction ✷ London & Modena ✷
Brand to backend ✷ AWS Partner ✷ Cloud & AI ✷ Design & art direction ✷ London & Modena ✷
The problem
Everyone can ship now.
Almost nothing gets out.
Gartner, 2024–2026
50
%
of GenAI projects abandoned after proof of concept by the end of 2025.
The reasons: data quality, risk controls, cost, unclear value.
Nobody’s job.
So nobody does it.
A demo by Friday looks finished. It doesn’t survive a real user. Nobody chose any of it.
Everything got automated except the decisions.
Vision
Every era needs its bottega
And now it’s the age of AI, so we built a bottega for it: fast, adaptable, lean, and still signing the work.
The truth
WHAT WE DO
A product is not just code.
Or just a logo.
What people see is the tip.
What makes it hold, and what makes it land, sits under the line.
10
%
What the user sees
The logo
The app
The deck
The website
90
%
Hidden (and it decides everything)
Auth
Login & access
Customer isolation
Multi-tenancy
Safe deploys
CI/CD
Logs, traces, metrics
CI/CD
Cost per customer
Per-tenant FinOps
Positioning
What makes you unmistakable
User research
Who it's really for
Design System
Consistent as it grows
Words and tone
How it sounds
Onboarding
The first five minutes
WHAT WE DO
Art Direction
Claud & AI
Brand to Backend
AWS Partner
Technology that holds up and design people remember
Tech, Cloud & AI
AWS environments that grow with the product. Security, governance and cost under control from the start, so scaling never means starting again. Assistants and data pipelines that hold up at production volume and cost what you budgeted. And because we’re an AWS Partner, funding, Marketplace and co-sell come with it.
AWS partnership & resale
Funding & AWS programmes
Architectures & migration
Managed services
FinOps & Well-Architected
Design & Art Direction
Positioning, identity and words that make the product recognisable, and keep it recognisable as it grows. Interfaces people understand without being taught, quick on a bad connection and still cheap to change after launch. From the brand to the deck you sell with, everything that leaves the company says the same thing.
Branding strategy
Art direction
UI/UX & product design
Visual design & systems
Copywriting
Web & content production
News
Case studies, experiments and the odd event.
How we build things, written down while it is still fresh.
From flat mockups to a real shoot, without booking anyone
From flat mockups to a real shoot, without booking anyone
Why Selvatic is building a booking platform for sports and wellness clubs
Why Selvatic is building a booking platform for sports and wellness clubs
See you at AWS Summit Milano 2026
See you at AWS Summit Milano 2026
Out of Office
Our own clothing line, for people who work from anywhere and log off on purpose. Client projects keep us sharp. Our own ventures put us on the hook.
What’s your
next challenge?
Tell us about your project, your problem, or just what you’re trying to build.
What’s your
next challenge?
Tell us about your project, your problem, or just what you’re trying to build.
