Wild ideas.
Precision craft.
A creative technology studio in the UK and Italy.
A creative technology studio in the UK and Italy. We take ideas from wild to live.
Brand to backend ✷ AWS Partner ✷ AWS funding & co-sell ✷ Cloud & AI ✷ Design & art direction ✷ UK & Italy ✷
Brand to backend ✷ AWS Partner ✷ AWS funding & co-sell ✷ Cloud & AI ✷ Design & art direction ✷ UK & Italy ✷
Brand to backend ✷ AWS Partner ✷ AWS funding & co-sell ✷ Cloud & AI ✷ Design & art direction ✷ UK & Italy ✷
THE PROBLEM
Building got easy.
Launching didn’t.
Gartner, 2024–2026
50
of GenAI projects were dropped after the demo stage by the end of 2025.
Bad data, risk, cost, unclear value.
First forecast: 30%.
Nobody’s job.
So nobody does it.
A demo by Friday looks finished. It doesn’t survive a real user. Nobody planned for what comes after.
AI writes the code. Someone still has to decide how it’s secured, how it scales, and how it feels.
THE WAY OUT
We make the decisions
nobody made
The questions nobody asks until something breaks. We answer them first.
WILL IT HOLD?
WILL IT LAND?
WHAT WE DO
Technology that holds up and design people remember
Technology that holds up and design people remember
Engineering, Cloud & AI
AWS environments that grow with the product. Security, governance and cost under control from the start, so scaling never means starting again. Assistants and data pipelines that hold up at production volume and cost what you budgeted. And because we’re an AWS Partner, funding, Marketplace and co-sell come with it.
Design & Art Direction
Positioning, identity and words that make the product recognisable, and keep it recognisable as it grows. Interfaces people understand without being taught, quick on a bad connection and still cheap to change after launch. From the brand to the deck you sell with, everything that leaves the company says the same thing.
VISION
Every era needs its bottega
And now it’s the age of AI, so we built a bottega for it: fast, adaptable, lean, and still signing the work.
What’s your
next challenge?
Tell us about your project, your problem, or just what you’re trying to build.
























